65% customers order from Tier 2, says Amazon India VP

COVID-19 created unprecedented challenges for people, globally and across India, but e-commerce platforms have played a critical role in making it easy for consumers to order essentials and, at the same time help offline retailers sell online.

Throughout this period, sellers on Amazon India have seen high demand in categories such as groceries, work-from-home and online schooling enablers like laptops, smart devices, headphones, furniture, consumer electronics and apparel, amongst others.

Grocery as a sub-category grew over 2X post-March last year and has become a gateway for new customers on Amazon India. It also witnessed an increasing demand for products across categories, including a steep rise in demand for medical equipment and supplies and products that enable WFH.

"The pandemic has accelerated technology adoption, which brought a structural shift in online shopping behaviour and we are seeing more and more customers coming online for their shopping needs," said Manish Tiwary, Vice President, Amazon India.

Talking about the customer demand, he said: "Last 15-18 months, we have seen a lot of customers move online; 65 per cent of customer orders and over 85 per cent of new customers on Amazon.in are from Tier 2 and below geographies. Customers across nearly 100 per cent of India's serviceable pin codes are shopping with us."